Snagged!

Posted in News , on Monday, February 03

DURR has been out n about on the internet most of January. Aaaand yup, the concept's been snagged. It’s not a very big neurological leap of transferring the idea to a phone or a smart watch. For example, there’s now a Pebble app called " Purr ", and an Android app called " Buzz ".

Even looks like the company Pebble got *inspired* by our web copy:

&

to Pebble's:

DURR is a uncomplicated idea that seemingly transfers well over to these devices. We don’t really agree. If we did, we’d probably made the apps in the first place. This might come across as artsy-fartsy but we feel DURR being a single purpose object is kinda important for the experience.

" So, how do you guys feel about this???!! "
First of all, we're aware that the concept and execution is minimalistic. And we wouldn’t be surprised if someone has thought about this before or made something similar. But even so, materializing and articulating the concept isn’t necessarily simple.
That said, we’re a little honored to be ripped off. Stupid and boring stuff doesn’t get ripped off, so we try to take it as a compliment.

Lastly, we've always had the mindset that if our concepts actually were to be ripped, we wouldn't pursue it. Patents and legal stuff seems so so boring, not to say expensive. We'd rather just move along and make something else. That doesn't necessarily mean that the next person making some "open-source project" of our ideas won't get a juicy lawsuit... FOR BREAKFAST

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