DURR Beta = DURR Concluded

Posted in News, on

We initially planned that after DURR Beta (and Alpha), there would be DURR [final]. There are still many areas of improvement, some were known (mostly due to volume/ economy) whereby others have revealed themselves during the process. Anyhow, we're 99,5% sure that we won't make more. Ever.

There are several reasons why we're not pursuing the final version, but generally two big ones. First is economy. We're barely net positive on material cost, and this is not counting in the half year of development. Low volume production like this is very expensive and the investments nearly bankrupted us. It's stressful. The other reason is that we want to pursue other projects and ideas. Only dealing with management and manufacturing takes most of the the fun out of making things, plus we learnt a lot of what we wanted from the production process.

Back to topic.
At the time of writing, we have a little more than 300 approved units left in our nest, and those are basically the last to leave the building. 
We really appreciate everyone who bought a DURR; Alpha or Beta - a product that's an experiment in most aspects. Whether our customers understand the premise behind the product, or just buy weird and expensive stuff on a whim is generally unclear to us. Regardless, every order is truly acknowledged, and we really hope all the owners have enjoyed the experience - Tusen takk!

 

 


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